Quick Tip: Understanding Facebook Ad Interests

In this short video, I talk about why relying on Facebook ad targeting alone may not give you the results you want. I review a poorly targeted ad I was served. I also show you how to look at your own Facebook ad preferences as a way of gaining a deeper understanding of the way Facebook may assign ad interests to users.

Check out your Facebook ad interests at: https://www.facebook.com/ads/preferences​

This is an excerpt from my workshop: Making Facebook Advertising Work for You. My next live workshop can be found at http://laurabcreative.com/facebook-ads​ or get instant access to the latest recorded version at http://marketing-hive.com​

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